Rose Ovensehi is the founder of this incredible brand. After returning natural in 2011, (having had relaxed hair since she was six years old), she began to fall in love with her textured hair after years of chemical processing it. She developed Flora & Curl after realising that most products on the market contain ingredients that were bad for her hair, whether drying alcohols in hair gels, or harsh detergents in shampoos, nothing ever seemed to treat her hair with the respect she felt it deserved.
She says "The key to our brand's success is the our devotees around the world. Any number of people might try a brand after being attached to something that may appeal like its packaging. But you will only buy a brand again and stay loyal to it if you find that its the haircare that performs well for you."