Natural and ethical living enthusiast, Corrine Hayford-Kwatchey aspires to empower black female entrepreneurs, to awaken the eco-conscious and promote self-empowerment amongst the black community. Believing that the current luxury skincare market does not sufficiently cater to the specific requirements of black women, Corrine's Kora Naturals is on a mission to become the UK’s leading luxury skincare range for women of colour, by using premium African botanicals and oils which have a natural affinity to black skin.
Kora Naturals seeks to encourage ethical and eco awareness as a lifestyle. The brand's name, Kora, is taken from the Twi word for calabash, a common natural utensil in Africa and the Caribbean. It is widely recognised as a reference to the natural or ‘Ital’ lifestyle of using organic, unrefined products.
As a mother of two daughters, Corrine understands the pressures of raising young queens, building an empire while working full time! She is on a mission to establish a legacy for not only her children but for the black British community as a whole.
Corrine first had the idea for her business in 2010 after the birth of her first child. Conscious about what products to use on her, Corrine determined to use only the best products in their most natural form that were gentle, organic and non toxic. With the appearance of her own skin dramatically changed by pregnancy and the aftermath, as a life long champion of raw shea butter, she started to look for shea butter based products that addressed these skin issues and the moisture loss commonly suffered by black women but that had a luxury quality. Frustrated with the lack of premium quality products for black skin, Corrine began experimenting in her kitchen with adaptations of body butter recipes she found online, and two years later Kora Naturals began sharing its products with everyone.