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Janet's List Limited 

Blooming Founders, Unit C

81 Curtain Road 



JL Concept store: Islington | December 2019

Dates: 2 December - 23 December 2019

In December 2019 we held our standalone Christmas Concept Store in Islington in London. Our store featured 23 brands on Janet’s List;  we had hundreds of repeat (and new!) customers coming through our doors.

We had events in the space while the concept store was on, including a make up masterclass by Adeola Gboyega, a talking circle with Natalie Lue of The Baggage Reclaim podcast,  and a yoga class with Le’Nise Brothers.

Our concept store was featured in the press including: Stylist Magazine, The Voice Newspaper, Brown Beauty Talk, Talk Radio, Saabirah Lawrence blog.


“It was great to be part of a retail experience that celebrated brands by women of colour and provided new and existing customers to see and feel our product in a physical space and discover other amazing brands, all on the run up to Christmas! We received nothing but positive feedback and were able to increase our brand awareness as a result - we can't wait until the next one!”

“Participating in the Janet's List Pop-Up shop introduced my small brand to audiences that would not have otherwise been exposed to it through social media. Besides gaining new customers, I received valuable feedback to make my brand even better. I was proud to be chosen to have my products among those of more well-known creatives. As importantly, it was a pleasure to work with Janet and her team”.

“Janet's List has been amazing for shining the light on our business. Black owned businesses are being given a platform in the UK thanks to Janet's List, and the amount of press recognition and new customers we have received thanks to Janet's List shop has been amazing for our brand discovery”

"Taking part in Janet's List Concept Store (for the second time) has first of all taken me out of my comfort zone and challenged me to expand my view of brand. Janet is fantastically well organised, focused and has an incisive way of seeing how a brand could work. This has been a great experience. Thanks Janet"

"It's always been a pleasant experience to be a part of Janet's List but the pop-up exercise and opportunity took it to another level. The Janet's List team were very organised in alerting brands about stock drop-off, pick up, insurance requirements, press opportunities and ongoing as the weeks went on. It was such a lovely experience which I would recommend to other brands"

"I just love Janet and her team! They are very professional, process of dropping and picking up stock is always stream-lined. They also go above and beyond by trying out products so that when they sell, they sell from their heart. I always get great results when I participate with Janet on her concept stores, which is always :-)"

"It was a great first experience of a pop up. I really appreciate the teams dedication to each of the brands it has in store, making sure they are well presented and informed of their uniqueness so that they can help customers with their purchases. It is great to know I can trust them to sell my products as well as I could. It can be difficult to find opportunities to sell your products in person so I am really grateful for Janet's List."

"Being involved in the first Janet’s List pop up has been an incredible experience. To see the platform come to life, and to see the press and the public engage so fully has been inspiring, and is proof of just how needed this kind of activity is. Working with the JL team was totally stress-free, and their commitment to each of the brands and their founders was clear. I would 100% recommend working with Janet and the team to any founder, at any stage of their business."

"Being a part of Janet's List Concept store was a lovely experience from the very first email to the day the store closed. The communication was excellent, all information needed was laid out clearly, the location was lovely, and the store was decorated beautifully. I felt like my products were in very capable hands with people who are passionate about seeing small businesses, let alone WOC businesses thrive in the market. What more can I say, I'm glad to have been a part JL Concept store and look forward to what else Janet has in store."